The Life is ESPN's television series that explores athletes' lives on and off the field. A DNA molecule derived from artwork within ESPN the Magazine's column inspired the show's identity. This project was an opportunity to work in-house with a TV production company. In my role, I designed the show brand. I expanded from the title animations to all media, including the show's website. A good product designer understands that digital products need to contain a delightful experience, and animation plays a substantial role.
